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CIBA vision in support of World Sight Day 2010
KUALA LUMPUR, SEPTEMBER 2nd, 2010 –CIBA VISION® is encouraging people to have their eyes examined during the month of October, in celebration of World Sight Day (WSD), which is the main advocacy event for "VISION 2020: The Right to Sight. WSD provides a platform for organizations worldwide to encourage governments, corporations, institutions and individuals to actively support global blindness prevention efforts.
More than 800 million people worldwide have vision impairment or are blind. Three-quarters of vision impairment issues can be prevented or treated and 80 per cent of blindness is avoidable.
To generate awareness, CIBA VISION in Malaysia has created an educational microsite that has an imagery filter that allows users to see things through the different types of avoidable blindness. Users will be able to download their own photos and videos that will go through filtering.