Montblanc hosts International Gala Event to celebrate the official opening of its new and biggest concept store of Montblanc in the world.
It was a night of magic at Maison Montblanc, when A-listers like Nicolas Cage, Naomi Watts, Jessica Alba, Amber Heard and award-winning actress Maggie Cheung as well as more than 1,000 guests descended in Beijing for the grand launch and world premiere of its China flagship store, Montblanc.
At the premiere, Montblanc presented the entire Collection Princesse Grace de Monaco, an exquisite tribute to the timeless elegance of Grace Kelly. Bringing together all the facets of the brand's renowned expertise, on this special evening in Beijing, Montblanc celebrates the captivating life and style of the late Princess Grace of Monaco with this collection of precious Watches, Writing Instruments and Jewellery.
In addition to discovering the grandeur of Montblanc's Sanlitun store, guests will come to understand Princess Grace's transformation from movie star to the adoring wife of HSH Prince Rainier III of Monaco. The evening will retrace the beautiful icon's trajectory from award-winning Hollywood actress to Princess, as Montblanc honours all the qualities that earned her the attention of millions of devoted fans all over the world. On the doorstep of the new concept store, guests will be transported to the historic streets of Europe's prestigious principality, Monaco, recreated in China's capital for one night only.
See pictures of the stars and guests as well as the 4-storey store in the heart of Sanlitun in Beijing.