Mon, 01 Aug 2011 02:13:00 GMT | By AFP Relax News

Happy people make better, faster decisions

Shopping when in a good mood may result in less shoppers' remorse.

Happy people make better, faster decisions (© stock.xchng)

But a study published last week in the Journal of Consumer Research has found that it's better to go shopping when the going's not so tough, and we're in a good mood, because we make faster and more consistent decisions.
Researchers Paul Herr and Derrick Davis of Virginia Tech, Christine Page of Skidmore College and Bruce Pfeiffer of the University of New Hampshire conducted a study to determine how mood influences the "very basic element of decision-making" -- deciding whether or not we like or dislike an object.


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